YouTube beta tests a new gift feature for its Premium subscribers that allows these users to spend $ 2 on Super Cats for their favorite creators.
Ryan Wyatt, YouTube Games Manager, confirmed that the new feature is being tested for its base subscriber. The beta tests run until the end of May, According to a report by Android font. A description of the initiative that was discovered by one of the Android fontReporters suggests that Premium subscribers receive $ 2 a month to give to the creators. The subscription to YouTube Premium currently costs $ 11.99 per month.
"Your free Super Chat will be updated on the first day of each month of the calendar, but it will not accumulate," says the description.
Super Chat, launched in 2017, is one of YouTube's largest initiatives to help creators find a secondary source of monetization away from traditional ad revenue. Just like Twitch, people can pay a specific amount for their message to appear at the top of a live stream or ask a creator to reply to them in chat. Super Chat is only available to creators with more than 10,000 subscribers.
While Super Chat has helped some of these creators with monetization, it has also been closely scrutinized by the press. A BuzzFeed report of May 2018 suggested that Super Chat pushed creators towards more "extreme content". BuzzFeed cited creators talking about white nationalist content, many of which accused viewers of contributing to the conversation via Super Chat. For the spokesperson of YouTube said BuzzFeed at the moment the content "does not respect our threshold of hate speech" commented comments in Super Chat.
"The super-cat is a relatively new feature, it's a limited but growing source of income for some creators, and we're reviewing our policies in the light of these extreme cases," the spokesman said. word. BuzzFeed.
Apart from these unfortunate cases, Super Chat has become a popular tool used by creators. The $ 2 gift feature appears to be an incentive for non-Premium subscribers to sign up for the platform, which appears to Twitch Prime subscribers to be able to give a subscription to someone else. # 39; a. The beta test only works currently in the United States.