Disney is about to take full control of Hulu, which means many of the much-loved NBC broadcasts currently being streamed on the platform will disappear by 2024. Between that and AT & T CEO Randall Stephenson , confirming that some of the most popular series of WarnerMedia would leave Netflix To land exclusively on the company's next streaming service, the future of streaming is about to change.
Or, to put it simply, the world of streaming that most consumers of wire cutter systems have come to know in recent years is coming to an end.
The details of the license have become extremely complicated. The reason is that some studios do not have the rights of distribution of their programs, which allowed them to be on independent streaming services. for example The friends was a NBC broadcast distributed by Warner Bros. Television, which is now on Netflix. Millions of subscribers who just want to know where their favorite shows are going are also irrelevant, but these details matter to content companies with certain distribution rights that launch streaming services this year and year. next. . Both Netflix Ted Sarandos, Content Manager and Disney CEO Bob Iger have told investors in previous calls that agreements with content owners such as WarnerMedia and NBCUniversal were being prepared, but do not expect Friends, the office, or ER stick around.
Many of Netflix's and Hulu's most watched shows are about to leave service between early 2020 and 2025. Netflix A $ 100 million deal to keep The friends Exclusively on his platform ends at the end of this year, Stephenson wants it on the streaming service of his network. Say goodbye to The friends, Netflix subscribers. Other shows like Office are probably also leaving Netflix, while Comcast and NBCUniversal are gearing up for their own streaming service, which should be launched next year. As The Wall Street Journal reported last month"The three companies that launch new streaming services have created TV shows and movies that account for nearly 40% of viewing time on Netflix."
Office remains the most watched show on Netflix, and if the company wants to keep it, it is likely that it will cost them even more than $ 100 million (based on the costs The friends, the streaming service third most popular show).
It's the same thing on the Hulu front. Hulu will retain the rights to broadcast all NBCUniversal broadcasts already on the platform, according to the company, until 2024. In 2021, NBCUniversal has the right to broadcast certain broadcasts, such as Saturday night live and This is us on its own platform, but not exclusively. It's a win-win deal for both companies: NBCUniversal can pay reduced license fees to Hulu in order to be able to place some of its shows on its own platform, and Disney gets full control of Hulu, this that allows society to make decisions without worrying about ideas. other stakeholders, including the decision to take Hulu International.
But what does it mean for people sitting at home with a limited entertainment budget who are trying to determine which streaming services to subscribe to in order to watch Friends, Office, Parks and Recreation, Big Bang Theory ER, Bob's Burgers, South Park, or NCIS?
Unfortunately, we do not know for sure. None of the various media managers involved used specific series. However, there is enough data to be able to guess in an informed way that shows that AT & T and Comcast will want to use their respective streaming services WarnerMedia and NBCUniversal.
To see the impact of these changes, consider the most popular streaming content today. according to numerous analysis Businesses In 2018, these were the most watched licensed shows on Netflix and Hulu in 2018:
- Office (NBCUniversal)
- The friends (WarnerMedia)
- Parks and Recreation (NBCUniversal)
- The anatomy of Gray (ABC)
- Criminal minds (CBS)
- New girl (Fox)
- Supernatural (WarnerMedia)
- Frasier (WarnerMedia)
- NCIS (CBS)
- Law and Order: SVU (NBCUniversal)
- This is us (NBCUniversal)
- ER (WarnerMedia)
- The anatomy of Gray (ABC)
- The good doctor (ABC)
- Family Guy (Fox)
- South Park (Viacom)
- Bob's Burgers (Fox)
- Brooklyn Nine-Nine (NBCUniversal)
Seven of Netflix's nine most popular licensed programs – a television that people watch night after night – are in danger of being removed in the next few years. Office and Parks and Recreation will almost certainly result exclusively in NBCUniversal's streaming service. Linda Yaccarino, president of advertising and partnerships at NBCUniversal, told the public of the Upfront event in New York on May 13 that the company's most adored series "was coming home." according to Deadline. Trade publication also reported Steve Burke, CEO of NBCUniversal, said the company "would try to recover Office once the service is launched. "
This is not just NBCUniversal, however. Based on Stephenson's comments, shows like Friends, Frasier, and Supernatural would broadcast exclusively on WarnerMedia's service. TVLine already reported Netflix's contract with The CW (half owned by WarnerMedia) goes back this spring, and it is likely that some of the most popular shows, such as Arrow, the vampire diaries, and Supernatural would be pulled from Netflix at that time.
The other series appearing in the top nine of Netflix are also under threat. New girl already moved to Hulu after Fox's contract with the streaming platform. Now that Disney has Fox and Hulu, it's likely that New girl will stay there. The anatomy of Gray, which runs on ABC owned by Disney, is likely to relocate to Hulu, too, According to a report by Deadline. Of the nine shows listed above, only NCIS and Criminal minds, which belong to CBS, are likely to remain on Netflix at this point (unless CBS decides to start withdrawing broadcasts for its own CBS All Access service). The company has not started yet, but considering that exclusivity is becoming a major attraction of these ongoing wars, this could happen.
Hulu is in a slightly different boat because Disney has two great creators and distributors: Fox and ABC. Iger even told an audience gathered for the MoffettNathanson Media & Communications Summit in New York that the main benefit of taking full control of Hulu was "being able to exploit the company's content engines," according to Deadline.
While This is us, Law & Order: SVU, and Brooklyn Nine-Nine are likely to leave Hulu and follow the NBCUniversal service once their agreement reached in 2024, as Bob's Burgers, Family Guy, Gray's Anatomy, and The good doctor are safe on Hulu
It's complicated. And with a set of television licenses, network agreements and streaming rights, it can become extremely complicated. here is a good distribution by recodingPeter Kafka on the rights of This is us To show how complicated it becomes:
This is us Here is an interesting example of what happens when the big television companies get a license for their big TV companies and how they can become very complicated in the world of streaming: the hit series was created by 21st Century Fox and NBC paid a license fee for the broadcast Since NBC was (and is) the owner of Hulu, Hulu currently owns the rights to broadcast the most recent episodes of the series, as well as all the old ones. But under the terms of the recent renewal of the NBC broadcast, NBC will have the right to transfer any new episodes that it broadcasts on its own streaming service, which has not yet been launched in three years. That is: in a few years, older episodes of This is us will be broadcast on Hulu, while every episode aired today and over the next three years could be broadcast to NBCU.
What is clear from these behind-the-scenes agreements at large companies is that some of the best ways for subscribers to use Netflix and Hulu to watch them will not be available on Netflix and Hulu in the coming years. Everything changes. As streaming becomes the obvious way for television companies and studios to continue to sell their products to a customer base with cutting-edge cords, exclusivity will become increasingly important.
Enjoy Friends, the office, and Brooklyn Nine-Nine on Netflix and Hulu now. We will not be able soon.