Electronic Arts was released a few years ago, launching its own event across the city. A few years ago, Nintendo had stopped organizing annual press conferences, although it was still present at the E3 show. This year, it was Sony's turn: the big publisher and the first hardware manufacturer have passed the challenge. While all of Sony's resources were probably focused on the PlayStation 5, the band avoids the event as an embittered undergraduate college that has no interest in getting a degree.
There are certainly good reasons not to participate in an event like E3. It is expensive, on the one hand. A stand alone, not to mention a big press conference, can run hundreds of thousands of dollars for a small publisher, so one can only imagine that the cost for a big publisher is in the order of several million, and the result is nebulous. It is also difficult to know the importance of promotional benefits. Events such as E3 generate a lot of noise, but if your ad does not stand out exceptionally, or Keanu Reeves featureThere is a legitimate chance that your products get lost in all this noise. And if you fail to read your audience and announce something unpopular, these negative reactions will only intensify in the fervor of the consumerist food frenzy of the convention. It is therefore not surprising that companies want to avoid the hassle.
This is not just something that is specific to the video game industry. Major studios also spend conventions like Comic-Con International in San Diego. Fox, Lucasfilm and others were absent at the event these last yearsand this year, Warner Bros., who usually presents a great presentation in hall H of the convention, will not have any presence in this place at all. However, just like EA beating the hype pre-E3 event, Warner Bros. will bring This chapter two ScareDiego, the event deriving from New Line Cinema. Similarly, Disney has shifted the promotion of Lucasfilm and Marvel movies out of Comic-Con and to events like the Disney D23 fancon and Celebration of Star Wars. Large media conglomerates do not like to share and, if they control enough properties to fulfill their own conventions, they are not obliged to do so.
And yet, the E3 was rather silent without Sony, and I'm not sure that Sony has totally won out by sending its regrets on the festivities. While showing that it will not be sold, we will not remember it. Even the announcement of Grounding of death arriving at the release date, which was happening a few days before the event, ended up feeling like a footnote without an adequate presence at the show Sony still needs to spark enthusiasm for its major outings and giving up the stage was like … well, give up the stage. Sony would not have been in the center of attention by being present, but it's hard to shake the feeling that the studio may have lost by default.
Nintendo understood it years ago. The company has managed to develop an E3 strategy allowing it to be present at E3 (with demonstration stands on the ground). and allows his appearance to feel completely separate, as if the game maker had just been in the neighborhood. I'm talking about Nintendo Direct. As of 2011, these streamlined streaming presentations have become a way to both build a modern identity for Nintendo and present games in a space isolated from the hype, while playing. A show such as Nintendo Direct also avoids the need to address a live audience, directly targeting the broad audience of consumers watching them. In a discreet and charming space, Nintendo can have a cake and eat it too.
Do companies need conventions like E3 or Comic-Con? Probably not. Should they go anyway? Yes really Fans are watching these events closely and notice that this attention is not rewarded. Companies like Sony, or Disney, could even follow the Nintendo path and broadcast their own presentations, but not addressing the audience once gathered is an oversight. This is certainly not an easy trick to implement, but it's better than missing the party.
. (videoToTranslate tags) video games (t) E3 (t) Comic-Con</pre></pre>