The manual processing by Samsung of a recent corporate tweet is further proof that companies are not very good at security messaging.
Initially, the company tweeted a warning that users should run an AV scan on their smart TVs every few weeks.
What was a video on how to do that. The Verge refers to the practice of performing such an analysis "laborious, "While Gizmodo states that the process is relatively simple. "Just go to the general settings, choose System Manager, then Smart Security and press Scan." Whatever the case may be, there is no way to automate the analysis.
Samsung has since deleted the tweet, probably after being criticized for reminding how annoying it is to own a smart TV. in the first place, and how bad some of Samsung's previous security practices have been. It was also speculated that a new security breach or new security attack would have been discovered, which would particularly affect Samsung TVs. Anyway, the decision of the company to pull this message is a mistake.
Smart TVs are boring Even if you have no choice but to buy one, I would still recommend you hook it up to HTPC and use it as a stupid display. But that's not the way most people use television, and it makes no sense to think that everyone will change, just because it makes sense in terms of security. As smart TVs become more and more ubiquitous, customers will learn how to secure them. Samsung does not seem to understand that to teach its customers to protect themselves well, you have to agree to be from time to time the company on the wire of fire. Businesses need to create effective antivirus scanners that provide effective security, but remembering users to periodically use the security tools you provide does not seem like a panic.
The reason for this type of occasional mess collisions, in my opinion, is that security principles almost entirely conflict with marketing principles. Security requires vigilance. Marketing emphasizes usability and the concept of "fair work". Security requires monitoring and, in some cases, a thorough understanding of the underlying product and its operation.
Marketing understands that the last thing people want to do is to ask if something is safe. Good security requires recognizing that all security is a matter of degree and that absolute security is a myth. The goal of marketing is to minimize the impression that future problems may arise for any reason, but mostly reasons that might imply that the manufacturer did not do his job well the first time. Good security begins with the recognition that the person system can not be considered secure.
There are many practical safety questions to ask about the status of smart TVs. Given how much antivirus tools for mobile phones areit would be interesting to know if smart TVs are better, on the one hand. But basically, the idea that people should think about the security of Internet-connected devices is a good idea, not a bad one. It may be annoying. This is perhaps a good example of a category of products in which we have increased the inconvenience factors that clutter our lives rather than sticking to the mere utility of a "stupid" TV set ". But as long as smart TVs are potential vectors of attack, people must be aware of them.