Eko, the Supported by Walmart studio behind last year WarGames, team up with Raffinerie29 produce a series of interactive experiments, reports Variety. The first of these, to scripted show based on the Newspapers column, is already in development and its release is scheduled for this year. It will be available on Raffinerie29and will ask viewers to make spending choices on behalf of the characters.
Choose your own adventurestyle shows have been catapulted back into popularity by the recent Netflix Bandersnatch, a feature film Black mirror movie about the development of a video game with a similar narration. Netflix has used the format for many of its broadcasts, including Bear Grylls show where you choose the best survival techniques for the presenter of the show. Newspapers will probably have a more practical orientation for the daily life of its viewers.
Walmart invested in Eko as part of a joint venture of $ 250 million last year. Walmart stated at the time that its plan was to develop interactive content to connect with its customers, including cooking shows and interactive toy catalogs. While this current series is intended to Raffinerie29it sounds exactly like the kind of "shoppable"Content that Walmart is looking for Vudu, its own streaming service. Variety reports that Eko is currently working with Walmart to develop separate projects for Vudu, which is at least six new original programs this year.
Raffinerie29 and Eko are apparently looking to sell ads and sponsorships for the series. Eko has developed its own interactive advertising format called Sparks, which differs from different advertisements to different viewers depending on their choices. Advertising revenues would be shared between the two companies, but Eko will still own the content.
After the show based on Money Diaries, Eko plans to develop experiences based on Raffinerie29& # 39; S 60 seconds cities and Sweet Digs series. Eko also recently worked with buzzfeed Tasty to produce a interactive cooking seriesand his 2013 interactive video of Bob Dylan for the song "Like a rolling stone"Is also worth watching.