Mitele Plus, all the details
The last to confirm his arrival is Mitele Plus, which will be launched next Monday, July 22, by 2.5 euros per month or 25 euros per year. Users can access all content, live or on demand, without any advertising. The application will be available for PC, mobile devices and soon for Smart TV.
This will be the first phase of the digital transformation plan that will strengthen television as the main media and that Mediaset España wants to be a new stage in commercial television in our country. Since 2017, he works with the team MediasetData, composed of the heads of the Technology, Content and Digital Commercial departments of several Big Data projects and artificial intelligence for the creation of new customized and segmented communication formulas.
For the moment, we will have access to all offer of the current Mitele without interruption and gradually new products and exclusive content. Beyond that, Mediaset in Spain has not confirmed more details on the new platform, although it will not take too long to get the gloves.
Finally, in this first phase, Mitele Plus will be limited to following the steps of the premium service without advertising. Atresmediasince the exclusive content will be reserved for later. At that time, we can talk about something totally different and innovative about a traditional television network. At present, Mediaset has 16 million users.
What do you think of the bet of Mediaset Spain? Will you pay 2.5 euros per month to see Mitele Plus?