DC will be closed three major footprints in January 2020including Vertigo, Zoom and Ink in a reorganization. DC Kids, DC and DC Black Label will replace them with a brand-new branding system that can be used to classify comic books into age groups for older readers.
DC created its Vertigo footprint to allow the publisher to explore more mature themes, and included ongoing titles such as DMZ, Hellblazer, IZombie, Lucifer, Preacher, Sandman, Marsh thing, Y: the last manand independent graphic novels. These titles have been hailed by critics. In 2012, DC announced that founder Karen Berger will leave the company and, in 2018, DC Comics will "relaunch" Vertigo as DC Vertigo, with a number of new titlesWhat would be "modern, socially relevant, high concept and (inventive)." DC Black Label appeared at the end of last year as an outlet for mature stories and reprints, and it seems that the publisher will hold the stories for older readers under the new black label.
DC Children's Comics will be available to readers ages 8 to 12, regular DC readers will be available to readers ages 13 and older, while Black Label will be for readers ages 17 and older. According to Dan DiDio, publisher of DC, the project is to establish a "unique presentation of the DC brand," while Jim Lee, publisher and creative director of DC, notes that DC will continue to publish projects owned by creators and piloted by them. The labels not only bring more consistency and focus to our characters, but they also open up many new opportunities for the talents working on our books. " Read also noted That the publisher did not cancel any titles during the reorganization.
Like Susan Polo note on Polygon, it is Berger's eye that has staged a number of unique and impactful stories that DC did not release in 1993, and that risk-taking this imprint was an important part of its success. His departure from Vertigo in 2012 was a shock to the comic book community, which seems to be the last nail in the coffin of the legacy left by the imprint for the cartoon scene.
Shepherd herself weighed on Twitter, saying that the move "was a long time coming."
Business thinking and creative risk-taking do not mix well. The mixture of Vertigo has been a long wait. But hey, we changed the game and we had a lot of fun! Honor to work with so many incredibly talented creators and editors and thanks to all our fabulous readers! #VivaVertigo #Bergerbooks
– Karen Berger (@karenpberger) June 21, 2019
While DC says it will continue to keep the same focus on different types of comics with its new naming scheme, it's hard to see this as a blow to the comic book community. Vertigo has presented incredible new titles and writers before comic book lovers, with stories that were not told via major publishers. Hopefully this streamlined new approach will not eliminate the special titles and authors that Vertigo has introduced in stores.