But Netflix, with this type of film and its own series, intends not only to focus on the success of production as such, but wants to take the opportunity to gain an additional advantage, as was the case for these films. Goonies of the XXI century. This is one of the marketing strategies that the company itself is starting to implement to avoid the arrival of intrusive ads on the platform, while maintaining its current rate of spending in exclusive content.
For example, in the case where we refer to Strange things, due in large part to the anticipation created by this third season, the streaming service has managed to ensure that brands like Coca-Cola or Nike promote the series, a very well planned marketing strategy. And that shows just how Netflix s slowly approaching the introduction of a more fluid marketing in its most representative series and films, to avoid intrusive or more aggressive advertising.
Of course, to achieve some of its marketing-related goals, the responsible firm forced fans of the series to wait more than a year and a half to see the new episodes, which probably had a lot to do with thunder. the acceptance you had in your first; something we assume that Netflix I've already had more than studied.
But this success is also due to a considerable marketing and strategic effort within the company, which has recruited brands such as those mentioned above. Coca Cola o Nike to help promote the series, among other companies involved. Not to mention Burger King's Whoppers Themes, a clothing line from H & M, the custom games from Lego, etc.
For all this, we could conclude that all this is just a test so that Netflix can experiment how it will influence the public success of their original franchises, but in this case off the platform, associating their most representative characters to some marks of renown, which would almost always result in: Income.
Of course, this could lead to the above content fragmentation many of whom are starting to complain, because not everyone is willing or able to pay for many of these services simultaneously to access all those who initially wish it With everything and with, one of the main bets of these platforms continue to be these exclusive productions, and the major powers have yet to arrive in the same direction as Disney + o Apple TV +it will bring with them a good amount of titles that they will not share with anyone.
In fact, at this point, we can say that what could be considered the proposition of this type of market leader, Netflix, continues to dominate the demand for exclusive content in the streaming video. This is based on the fact that in the first quarter of this year 2019, it reached a demand of 64.6% for these titles, which is far higher than the others the competitors similar
But yes, at the same time, it is interesting to know that this figure we are referring to, although it is high, is higher when compared to the one obtained through its more direct competition, has been lower than that of last year in this same situation. period, since it was about 71%. However, this demand for original content remains much higher than, for example, the 10.3% achieved by Amazon Prime Video.
Say that the report from which these data were extracted defines a original series like what consists of several episodes and in which the most recent season was produced or made available to the general public for the first time on a platform streaming. There is no doubt that if the trend continues in this line, as it seems to be the case, what solution has it been to attract customers, own productions, may soon become one of their greatest enemies.
Twitter account @PackFutbol filtered exclusively the prices of football in Orange for the next season. Failing to make known the usual and always interesting promotions to get the cheapest football, the Orange prices are different from those of the previous season, mainly by the number of packages available.
EXCLUSIVE: Orange TV divides its football offer into just two independent games.
The PVP, without promotions, will be:
– Orange TV Fútbol starts to offer the entire LaLiga at € 15.95 / month.
– The Champions League costs € 15.95 too.
– Sports info on TV (@PackFutbol) July 12, 2019
Until now, we had Orange TV Fútbol, Movistar Partidazo and Movistar Champions League, that is to say 3 packages at a rate of 9.95, 5 and 14.95 euros in total, still without promotions or discounts for customers. Starting this 2019-2020 season, the offer is simplified with only two packages:
We insist that these are the basic prices to which we will then have to apply the corresponding prices. Summer promotions for football which are always very interesting Moreover, this same Twitter account confirms the disappearance of the package. Selection of Orange with Partidazo, Orange Series 4K, AXN and AXN now for 9.95 euros. Customers with this package will have Orange Cinema and Series.
On the other hand, those who contracted Movistar Partidazo will have Orange TV Fútbol. It seems that all these changes will become official on next Tuesday, although we can already get an idea of what Orange has prepared for the return of LaLiga in a few weeks.
What about football prices in Orange for the 2019-2020 season?
Eight (8) games of each day of first payment division, exclusively in third selection. The six (6) games of the promotion phase in first division (play-offs) of payment, nonexclusive. The summaries of all first and second division matches are not exclusive.
The Movistar website has confirmed that the channel with LaLiga Santander It will be available from August 5, 2019, although we do not know the name that he was going to have at that time. The options were Movistar Liga or Movistar LaLiga, although the first could be confused with Movistar Liga de Campeones. For this reason, it seems that Movistar LaLiga will be the chosen name for the new channel that will replace beIN LaLiga.
Now with the publication of the calendar of the First three days of La LigaThis organization has confirmed Movistar LaLiga's new logo, which will be available from 5 August. The aesthetic retains the design of the current Movistar Partidazo or Movistar Champions League, that is to say the Movistar logo in large with a green frame including the LaLiga logo and the word "LaLiga".
For the moment, we are still waiting for other operators to confirm your football offer for the upcoming season. In addition to Movistar, all eyes are on Orange and DAZN, once we know that Vodafone does not intend to reissue football for the moment, maintaining its commitment to series and other content.
What do you think of the new Movistar LaLiga logo?
Written by Claudio Valero
The last to confirm his arrival is Mitele Plus, which will be launched next Monday, July 22, by 2.5 euros per month or 25 euros per year. Users can access all content, live or on demand, without any advertising. The application will be available for PC, mobile devices and soon for Smart TV.
This will be the first phase of the digital transformation plan that will strengthen television as the main media and that Mediaset España wants to be a new stage in commercial television in our country. Since 2017, he works with the team MediasetData, composed of the heads of the Technology, Content and Digital Commercial departments of several Big Data projects and artificial intelligence for the creation of new customized and segmented communication formulas.
For the moment, we will have access to all offer of the current Mitele without interruption and gradually new products and exclusive content. Beyond that, Mediaset in Spain has not confirmed more details on the new platform, although it will not take too long to get the gloves.
Finally, in this first phase, Mitele Plus will be limited to following the steps of the premium service without advertising. Atresmediasince the exclusive content will be reserved for later. At that time, we can talk about something totally different and innovative about a traditional television network. At present, Mediaset has 16 million users.
What do you think of the bet of Mediaset Spain? Will you pay 2.5 euros per month to see Mitele Plus?
Written by Claudio Valero
All the Movistar Rates, still talking about fiber and mobile combinations, television is included. The Movistar Series Package it is included from Fusion Base, so we can say that it is available in all rates at no extra cost (except in Fusion 0). This package exclusively offers exclusive series, simultaneous premieres with the United States, original versions, UHD and VOD content with an additional catalog of more than 6,000 titles.
The channels of the Movistar + series are:
In addition, from Fusión Selección, we have more than 80 channels including Fox, AXN White, Cosmo, Comedy Central, AXN, TNT, AMC, Fox Life, MTV, Calle 13 or SYFY.
Finally, we must emphasize that we can integrate Netflix on Movistar with the standard Netflix (X2) and Netflix Premium (X4) options in exchange for 10 and 13 euros per month. When hiring Netflix In Movistar, we will have 1 GB to browse further in the data bonus of each line Fusion, an additional line and full integration in the service Movistar +.
Orange is committed to offering Fiber and mobile tariffs no obligation to rent television. Orange TV can be contracted independently of 4 basic packages and several additional channels or contents.
All are part of Orange Cinema and Series which can be contracted from 9.95 euros per month according to the Orange Love package we have hired. This is the exclusive chain of the Orange series of the French operator. In addition, we can see Fox, AXN, AMC, Calle 13, SYFY, Life Fox, AXN White, Cosmo HD, Comedy Central or Sundance TV.
From there we can add additional channels like Movistar Series for 5 euros a month or platforms like FlixOlé, StarzPlay or Netflix. In the latter case, customers who hire a Love Expert Max (50GB), Love Intenso Max (30GB) or Love Medium Max (15GB) Pack will have included in their Love Pack, the Netflix Basic Plan package.
We have finished the examination with the Vodafone Rates and the television offering of the British operator. For several months, Vodafone has chosen to offer different packages on demand and not to include the default TV in Vodafone One. From 15 July to 30 September, guests with unlimited Vodafone One rates will have Seriefans Pack free and have also been strengthened by the addition of Prime Video in the Serielovers Pack.
The packages of the Vodafone series are:
In addition, DTT or series strings are included as AMC, FOX Life, Cosmo, Comedy Central.
With which series offer do you stay Movistar, Orange or Vodafone?