Rainbows are everywhere: in clothes shop, sure public storefrontsand almost all brand logos on Twitter. And while some of the benefits of the specialty Pride merchandise go to reputable non-profit organizations, other brands make derisory donations and some products are simply used to generate additional profits. (It should also be noted that many companies who place their marks with rainbows for Pride make important donations politicians who actively oppose LGBTQ rights.)
Then there is the merch and branding that takes right at the stage as well far. Either these products are too tacky for the public, or the brands themselves are too hypocritical to be involved.
As a weird person, I will be the first to admit that I love too much earth tones to be able to wear something rainbow. Nevertheless, I'm comfortable with some rainbow clothes, like a rainbow t-shirt, for example. Then there is the rainbow merch that takes it too far, as weird. Although I have faced discrimination over and over during my life to be a queer, I have always felt accepted by the Seltzer community and I have never really needed soft drinks for to be my ally.
If brands are to participate in Pride Month, they must set artistic boundaries. Some products are too bland and should never be labeled weird, while elsewhere, some products are too rainbow for the human eye.
Here are some of the most crazy Pride products and brands from 2019. Although some of these products have been published in previous years, they have all been published or reissued this year and deserve the public's attention.
Between the ban trans people from the military, naming a crowd of federal judges who oppose LGBTQ rights and are trying to eliminate protections For transgender people housed in homeless shelters, the Trump administration has defined a distinctly anti-LGBTQ program. It is particularly infuriating to see the Trump campaign market this $ 35 hats as they overthrow queer and trans rights.
And frankly, from an aesthetic point of view, it's way too much color for a hat. Do better, designers of Trump campaign hats. The products of this hat do not even go to non-profit organizations.
As a weird person, I have always felt comfortable enough to navigate the glittering water community. I have not yet been personally rejected by Perrier or Pellegrino. I do not know why Bubly decided to market their products for Pride, but here they are.
At least Bubly You have decided to partner with the Stonewall Community Foundation, which offers grants, training and scholarship opportunities to the LGBTQ community. A pack of 18 x 12-ounce cans is available on Amazon for $ 10.44.
When the Listerine mouthwash released its antiseptic Pride this spring, Queer Twitter Naturally broke out and accused the brand of pimping the company. I am gay and I absolutely do not need any mouthwash to accept me.
Congratulations to Listerine's parent company, Johnson & Johnson, for at least running its Care with Pride program, to which you have spent more than $ 1 million: LGBTQ non-profit since 2011.
LGBT: "It would be nice if people could stop mistreating us when we held hands in public, we could teach LGBT classes in schools and if the BBC could stop debating our live existence, it would really be pity."
Capitalism: "What we really feel here is that you want your own sandwich" pic.twitter.com/uIixEel2pq
– Louis Staples (@LouisStaples) May 3, 2019
British grocery chain Marks & Spencer (M & S) launched this sandwich in the spring, sparking a hilarious uproar on Twitter. Frankly, I am a little disappointed that the brand has not done more to integrate the Q part of LGBTQ. The chain could have easily incorporated a treat of all time, cheese, sandwich.
However, you think of the sandwich, M & S is nonetheless donating £ 20,000 to akt, non-profit organizations for UK LGBTQ homeless youth, and £ 1,000 to BeLonG To Youth Services, which serves LGBTQ youth in Ireland.
As a person who really prefers cheap and tasteless beers, I have nothing against Budweiser. But Budweiser has defeated pride this year. The Budweiser UK account has tweeted photos of various stylized bottles for the different identities that make up the LGBTQ community, including: bisexuals, pansexuals and asexual people. American Budweiser introduced to the collection of rainbow bottles.
Anheuser-Busch will donate for every Bud Light rainbow bottle sold $ 1 to GLAAD, one of the largest LGBTQ non-profit organizations in the country.
We are excited to announce that we are now proud to sponsor Pride in London! We work closely with them and our charity partners to celebrate the diversity of the LGBT + and Fly the Flag community for everyone at the #PrideJubilee
A foretaste of what there is to eat … pic.twitter.com/g1FYlXqJJk
– Budweiser UK (@BudweiserUK) May 31, 2019
It was all too well done.
Growing goth in adolescence, I was attached to my pair of black Dr. Martens. And honestly, I'm sorry the brand has chosen such a dynamic aesthetic to celebrate LGBTQ pride. They could have found another way to recognize the month of pride without compromising their credibility. These shoes, among other Pride products, are available for $ 145 on the brand 's website.
Dr. Martens will donate a portion of this shoe's product to Trevor Project, a non-profit organization that provides crisis intervention and suicide prevention services to LGBTQ youth.
I congratulate American Apparel for donating 100% of the proceeds from their Pride collection to Los Angeles LGBT Center. I just can not get over this weird t-shirt that they've already sold but that they've incorporated into their Pride Month collection, which includes the following words banned by Centers for Disease Control and Prevention: diversity, transgender, evidence-based, science-based, fetus, right and vulnerable.
Still, this shirt is available for the relatively affordable price of $ 24.
This month of pride, Abercrombie & Fitch will donate to the Trevor Project the proceeds from its Pride Collection and its Fierce Cologne line (up to $ 100,000), suicide intervention and non-profit crisis prevention at the service of the LGBTQ community. The nonprofit is good, but using chiseled abs and an extremely tacky cologne to earn that initial profit is bad.
A bottle of 6.7 ounces of Fierce Eau de Toilette will cost you $ 138.
I can not speak for everyone, but I did not feel discriminated against by the ghastly community of the CBD. For people seeking a worldwide representation of cannabis-based products (this one also contains 5 milligrams of THC), you have this Plus Products Gummies, available exclusively in California.
Plus Products will donate $ 1 from each sale to the LGBT Center in San Francisco.
Few brands have been the subject of more criticism for their inability to protect the LGBTQ community this month than YouTube. The company, which has created a rainbow with its avatar on Twitter, has published a list of Documentaries on Pride this year he was criticized for refusing to remove YouTuber anti-gay targeting videos Stephen Crowder Carlos Maza. LGBTQ creators also accused the platform of not doing enough to reduce harassment.
For the month of pride this year, YouTube has promoted and supported three originals LGBTQ documentaries and made them available on the free side, funded by the platform's advertising.
If YouTube – or any of these brands, really wants to celebrate pride, it must better serve the LGBTQ community internally. Or at least be a little less corny.
If you want to talk to someone or if you have suicidal thoughts, send an SMS to Crisis text line at 741-741 or call it National suicide prevention lifeline at 1-800-273-8255. For international resources, this listing is a good place to start.
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And that's because whoever is behind the The Instagram page of Hostess Snacks is a very genius A genius very eccentric and imaginative. Or maybe geniuses? OK, it must be a group of geniuses eating Twinkies while Photoshopping AirPods sure Twinkies is that?
The famous pastry-snack business has a very interesting presence on Instagram. They post daily photos of their classic pastries in stunning scenarios to their 123,000 followers, who are literally hungry for content.
Like a candy store, their dentist would not approve. But it's also full of images that look like what we could find in a dream cake fever after the birthday. Ordinary items, like car tires and snow boots, look like the place of the famous Stewardess pastries. And their supporters eat it. Fan comments range from "You certainly know how to catch my attention" to a mild confusion.
After struggling with , the giant snack company made a spectacular comeback a year later. 100 million Twinkies, CupCakes and Donettes are on the shelves during the first two weeks of their return, at the request of the public. "… the hostess has a very exciting future," said Dean Metropoulos, CEO of the company .
Regardless of the company's activity, the Instagram account Hostess Snacks is in full swing. I would be lying if I said that going through this absurdly wonderful page does not invoke in me hunger and nostalgia. But who is behind all this? The 7 year old kid who craved sugar in me needed to know.
A little thought has led to the creative geniuses behind the most bizarre business page on Instagram. Hostess Snacks works closely with Tattoo projects, an advertising agency located in Charlotte, North Carolina, ensures that their social media presence is as delicious as the Donettes and Ding Dongs they sell.
Buffy Kelly is the Creative Director and President of Tattoo Projects. I caught up with it on how the Twinkie magic is made for the Gram. She's been entrusted with the task of creating a "funny brand voice" for hostess – and with two other creators – that's precisely what she's doing. She does not hesitate to say that it takes a small village to carry out the operation well without a hitch, however.
"The current creative work is only part … let's not forget the strategy, the account service, the analysis, the community management and the customer partnership." a huge team effort, and the flow is what it is, "Kelly told Mashable by email.
Tattoo uses monthly content calendars to develop a pleasant social strategy. Although they focus on their target audience and the products they want to promote, obviously, the Twinkies, they also leave room for impulsive ideas of the moment based on trend reports.
"We'll see or hear something cool and we'll trade messages this morning and say something like:" Bring your martini shaker and a leaf blower, I've got an idea! "Says Kelly .
That's how they came across on thedoubtful challenge Vans. Naturally, the viral trend was ripe for the addition of Twinkies in the air. The phenomenon basically began when the Twitter user @lanacutherlip posted to the video showing the fact that no matter how they threw their Vans shoes, they always landed in the place.
Capitalizing on the trend, the hostess posted this:
Of course, this is not the first time that brands are using their social media to attract a younger and more experienced audience on the Internet. This is practically necessary in 2019.
The fast food chain of Wendy's developed the most famous social media voice who registered with their supporters; he is devious and fast, easily retweetable. Sometimes, it's downright brutal.
Instead of following the overly generic path of Twitter culture emulation, Hostess has developed a unique social media strategy that places its products at the center of the stage without having the look of a room d & # 39; echo. The latter is more suitable for sharing hamburger offers, anyway.
Keith Peterfeso, brand director for the hostess, works directly with the Tattoo team. I have described the company's presence on social networks as "deliciously unthinking and irreverent". Peterfeso's job is to oversee everything that helps to ensure the development of specific products, especially when launching a new snack.
For example, when the Suzy Q cakes were reissued with 50% more cake and 50% more cream, I made sure that at least one message a week was dedicated to the transmission of this information. Of course, this information with Kelly's vision, well, it becomes a message that works on a mad consumer content basis.
"By the end of the year, Suzy Q had increased one hundred percent over the previous year," Peterfeso said. Her enthusiasm matches that of the many people who buy snacks for hostess. "We have just released a great product," I laugh.
But it's not just about posting new members, Kelly says, that commitment of followers is a top priority. She says that they answer about 6,000 comments each month. And they still manage to turn these fast digital exchanges into friendly jokes around the puzzle, no matter what people say.
"It's our job to create conversations, entertain and engage people with the pleasure of hostess," said Kelly.
Kelly notes that inspiration is not lacking when it comes to looking for content in Hostess Snacks. At a time when pop culture and consumerism are intertwined, they have been able to incorporate the keywords of the moment into their content, rolodex. In doing so, the creative team has strengthened its position as a relevant brand in a saturated market.
"There are enough fun ideas here that we could publish several times a day," Kelly said.
During Tattoo's three years of collaboration with Hostess, a considerable amount of whacky content in the form of cornucopia has been regularly published. Peterfeso says his favorite page is an ode to Game of thrones involving Sno Balls, one of the company's famous treats. Kelly leans towards the whackier side, citing as a favorite photo a woman with Twinkies for the lips.
But the Creative Director does not rule out the future of Twinkie's content and the multitude it contains: "Who knows what we are going to propose this week …"