AT & T's WarnerMedia will launch its Beta streaming video service later this year, bringing together HBO, Cinemax and a Warner Bros. film and television library. The package will cost "between $ 16 and $ 17 a month", a strange pricing strategy, According to a report by the Wall Street Journal.
Currently, HBO Go costs $ 14.99 a month – AT & T's service is what it is, with the addition of Cinemax and probably a DC Movies series of up to two dollars more per month. WSJ indicated that the service should be fully operational next March. Eventually, the service will also introduce its own original programming, even if the ambition of these ambitions is unclear.
WarnerMedia is also considering a cheaper ad-supported service version in 2020. Earlier, Jeff Stankey, CEO of WarnerMedia, had announced that AT & T's streaming video service would have three different price levels (and source confusion). So with this report, we may be on two levels. Or maybe it will be just one.
Nevertheless, as the war on traffic intensifies, it is difficult to know what the WarnerMedia package can offer to most consumers in an aggressive and competitive market. Pricing is always more expensive than Hulu or current Netflix packages of $ 11.99 and $ 12.99 / month, and far more expensive than the upcoming Disney + service announced at $ 6.99 / month. There is also Amazon Prime Video, which costs about $ 10 a month with all the other premium benefits of Prime. Oh, and there is also the Apple TV Plus subscription, which has not yet announced the price or launch date but has at least a series of high-level collaborations in the works.
It remains to know where the WarnerMedia service is in this cluttered landscape. But hey, maybe they'll convince people by publishing Zack Snyder's cup Justice League.
AT & T did not return immediately The edgeRequest for comments.