Google and Amazon have announced a truce in their current war on technology and streaming features. Google will finally let Amazon have a real YouTube app on its Fire TV platform, and Amazon will extend support for Prime Video to Chromecast and all Android TV devices. There are only smiles and handshakes between companies now, but consumers have been caught in a cross fire for a year while Google and Amazon were shooting at each other.
The dispute began in late 2015 when Amazon decided to no longer sell Google's Chromecast devices. It was about the same time that Amazon stepped up its compact Fire TV Sticks format, a direct competitor of Chromecast. The next recorded was that of Google when blocked Echo Show from Amazon smart display to access the content of YouTube. According to Google, the custom application of Amazon violated its terms of service (and its bypassed advertisements). A few months later, it was also blocking Amazon's Fire TV devices, which were much more affected by Amazon.
Through all this, Amazon has shown animosity towards Google's Chromecast platform. Although reluctantly releasing an application for its Prime Video streaming service, it did not allow streaming of Chromecast through the app. Clearly, Amazon wanted people to simply buy a cheap Fire TV to watch this content on the big screen.
The first sign that relations were thawed came when Amazon resumed the sale of Chromecast. Although it took a year from the announcement to culminate in 2018. The new agreement will bring YouTube back to the lineup of Fire TV, thus filling a gap in Amazon's streaming selection. There is no specific date for the new application, but it will arrive "later this year." The app will feature all the usual YouTube features you'll find on other platforms, as well as Alexa voice commands. After YouTube, Amazon will benefit from Google TV's streaming TV service.
Amazon will update its existing Prime Video app with Chromecast support. This should be faster than switching to the new application on Fire TV, but there is still no explicit schedule. The Prime Video Android TV app will also apply to all Android TV devices rather than the selected models it previously supported.
This agreement does not solve many of the company's longstanding problems. For example, YouTube still does not have access to Echo Show, and Amazon is not going to start selling the Google Home speaker anytime soon. It's still a step in the right direction.