And that is, the app meets many requirements to become an interesting marketing tool, it's free, is used daily by almost everyone, we need the phone number of someone to send a message via the app, send messages en masse without anyone knowing who it was sent to etc.
So much so that there are many who do advertising campaigns on WhatsApp and on the concept or term WhatsApp Marketing every day is no longer used.
Possibilities offered by WhatsApp in our company
The popular messaging application offers great opportunities in the business environment, so much so that it has already become one of the main means of communication in the vast majority of websites or online stores. So much so that it is possible to contact an online store via WhatsApp or even to offer a service customer service or after-sales service via the email application.
But this is not the case, because many people use this tool to make reservations confirmations, send news and current events, coupons, links to your website, make prints, offers and all kinds of offers. advertising campaigns via WhatsApp.
How to create advertising campaigns on WhatsApp
As in other types of campaigns, it is important to choose the type of client on which we will launch the various publishing campaigns on WhatsApp and not to abuse mass mailings.
Once the contacts to whom we want to send the promotion, the announcement or the campaign are chosen, we must create the message that we will send. For this, the application itself has a feature that allows us to send a massive message to multiple people at once without having to create a group so that nobody knows who the message was sent to.
It is about Mailing lists, an option we found by touching the menu of WhastApp> New broadcast. The next step will be to choose the contacts to which we want to send the message and that is all.
It is also important to create a message concise, concrete and not too longeven add an image that summarizes everything or a link to our site to get all the information. The normal thing is that messages with visual content are more seen and read, so we can attract more attention.
Although mailing lists can be used to conduct this type of advertising campaigns on WhatsApp, and can also be created on a computer via WhatsApp Web, we may need a most professional tool. In this direction, MassyPhone is the most popular and the most used for WhatsApp marketing, yes, it's not a free tool, so we'll have to scratch our pockets a bit. Their prices are based on credits based on the number of messages we need to send and what each one occupies if they contain images.
To start using MassyPhone, the first thing to do is: go to the official website of the tool and register. Then we will receive an email to verify and activate our account, with which we will have gift credits to send the first commercials on WhatsApp.
By accessing our account, we will access the control panel of MassyPhone, from which we can manage all our campaigns. First of all, we need to import our contacts, which we can easily do via a CSV file or individually. When everything is ready, we can access the Send section and create our campaign. You can check prices different packages that include more or less messages from the same link to the MassyPhone website.