From an early age, we are trained in the capitalization of the first letter of defined terms, the beginning of sentences and proper names – names of people and specific places or objects. But in recent years, more and more extremely online individuals have invented a series of new uses for capitalization that do not meet the rules set by English teachers and style guides.
Nowadays, it is common to type a capitalized word to indicate SCREAMING, the use of ALTERNATIVE CAPTURE (often associated with SpongeBob memes) to convey mockery, or to complete the lack of capitalization, which can be done deliberately to appear extremely cold, or simply because one does not bother to hit the Shift key from time to time.
But there is another trend that I have seen repeatedly, in which more and more people intentionally capitalize the first letter of some words to make them stand out, as if it were the same. And I want to know why?
At one point, the capitalization of words As this has become an accepted practice, a secret code that we all agreed to start using in silence. But how exactly has it become a norm and what is forcing so many people to use this technique?
As you can assume logically, one of the main reasons why people embark on thug capitalization is to put the emphasis. Expert linguists have developed emphatic capitalization in a 2018 article by Rachel Thompson from Mashable, but after talking to a selection of self-proclaimed atypical capitalists, I learned that there are various other reasons why people engage in the trend.
The endless creativity contest
It seems that the appeal of capitalization stems from the competitive nature of social media. Every day, people connect online to share photos, thoughts, shots and feelings in order to connect with each other. But because all of this content can be validated through preferences, favorites or retweets, often people do not just try to share pieces of themselves. Instead, they try to make these songs the funniest, deepest, or most innovative content.
Sometimes uppercase words in text or tweets emphasize an original idea, but give off a sense of extra pride. For example, after the Mashable Newsroom recently learned that Kraft was sticking a bandage in a tube and rebranding like Salad Frosting, my editor asked us via Slack that we would like to see in a tube. A colleague replied "hmmm maybe cookie dough", to which another replied: "it's already in the form of a tube." When asked why they had chosen capital letters in this case, they responded that they often participated in the trend "to make something more ironic".
Unnecessary ceilings act as an indicator of sorts. Not only do they warn readers that the edited text is the most important part of a thought, but also that the author has some sense of humor. I've witnessed this humor during tweets to ask my subscribers if anyone was attending Acts Of Rebellious Capitalization. Each person who is extremely self-aware and who has responded has made sure to maintain his capitalization habit in his answers, fully integrating the technique as part of his personality.
In extreme cases, people follow words with a trademark symbol to jokingly claim ownership of a sentence in a more formal way.
"When I use the trademark symbol in a conversation, I use it a bit to emphasize, but also as a mode of distinction, if it makes sense. Like, it's important but It's Important, Almost Moreso ™, "Emerson Schoenike, an 18-year-old, describes in a Twitter post that he ventured out of the official capitalization style as his" brand. " .
Andrea Butler, 25, agrees that the capitalization of certain words has a lot to do with personal branding. "For example, I wrote the other day a" very feminist friend "in an Instagram legend, because I am very feminist and part of my brand (and that of my friend)", a- she explained in an interview with Mashable. Butler also thinks that capitalization can "be a way of making fun of things that are not serious but serious people."
"If I said I have a big date tonight (especially if I've included the trademark symbol), that would mean that I'm going to a date that, I know, should be considered as a big deal, "says Butler," but in writing her own name I'm ironic. "
In a sense, the ™ the symbol works to make some words honorary proper nouns, like the linguistic version of Gretchen Wieners trying to make Fetch⁽ ™ a thing in the interior Average girls.
The cultural influence on the caps
Although the personal brand may play a role in the decision to exaggerate with capitalization, certain cultural aspects and personalities also influence the trend.
Steve Carley, 28, who sometimes capitalizes the words "that indicate a thing to emphasize the importance of this thing," told Mashable that I had resumed the habit in none other than Stephen King . Carley noted that the author's story refers to his dog as "Molly the thing of evil" on Twitter since 2015.
One of the king the least favorite Twitter usersDonald Trump also likes to capitalize words in tweets – although his capital letters can often seem random and absurd.
Whether it is False media, Enemy of the people, Country, Treason, Obstruction and collusion, or the many other words that I've unnecessarily capitalized without explanation, his bad habit could certainly be a source of inspiration someone & # 39; a change their caps style.
Trump (connection): the time to capitalize at random some words
– Jon Christian (@Jon_Christian) June 9, 2019
The trend has already been observed before Trump's entry into office, and Schoenike thinks that the recent rise could also have a link with "the growing number of online Generation Z activities".
Schoenike, who sees a lot of style on Tumblr, explained that their generation had grown up in the era of advanced Internet jargon, which meant that they had a habit of constantly changing and that They were eager to choose different styles of typing.
It's not always directly our fault
In some cases, people are not entirely responsible for capitalizing a phrase in the middle. Several people using iOS devices, for example, have noticed that random words automatically capitalize when they type. You can disable the uppercase feature via the settings of your iPhone, but often, people contribute to the trend by letting the words be capitalized.
I capitalize only the defined terms, the proper names, the beginning of the sentences and all that you decide to use iOS – without apparent rhyme or reason – to capitalize.
– f wisen (@foswi) June 5, 2019
And of course, it is possible for Twitter users to develop shared communication standards by constantly consuming their typing habits. "I think the trend is becoming popular because, like any online trend, you see someone doing it and you think it's smart, then you're going to understand it," Butler says. , comparing it to the popular trend of people using the tilde in conversation years ago
In one 2016 piece for SlateKaty Waldman also noted that the trend could be due to the fact that "Twitter does not allow users to type in bold or italic". The same goes for texting.
Nicole Moriarty, 33, began using this capitalization style when she became a business owner and had to communicate with her employees via SMS. "It's hard to make sure the right tone is given, but I wanted them to answer (so) I would capitalize the words of importance, then throw some emojis on it to say: & It's (really) important to you But I'm not sorry, I just need an answer. "
Although there are text converters such as Twitalics which generate fonts in bold or italic, it takes a lot of effort, unlike capitalization. "I think the trend will continue because it's easier to capitalize on something than underline it or put it in italics when you're sending SMS," Moriarty said.
The good and the bad
Unimpeded capitalization, if done with skill, can be quite charming, but this habit also has the potential to be incredibly irritating at times.
no matter who else gets excited when people randomly capitalize on things like this without reason.
– Alex (@ADHDdeeRamone) June 9, 2019
I like it when capitalizations are creative, such as "Senior Crush Correspondent ™" or ideal franchises like "Krasinski Cinematic Universe". I'm even a sucker for the occasional parody of "Big Dick Energy"But for some reason, every time I see people type" Very bad, "" Very good, "or the worst offense," V Bad, "I find the style absolutely ugly, For Carley, who also has a relationship with Love / hate with the trend, the breaking point comes every time you see someone typing, "I did a thing."
"It's difficult, because it's really a silly thing to do in 2019, but at the same time, it's the fact that it's almost universally easy to understand the intention that makes it fun" said Carley.
Moriarty says she is a fan of the trend because she suffers from an attention deficit disorder and finds it useful when she points to what she is supposed to focus on. Butler thinks that cap stocks are fun, but "like any Internet trend, they can be irritating when they are used to excess."
With regard to emphatic capitalization, an excess may mean overuse Capitalize each word as if you are writing for ClickHole, which seems extra embarrassing for some.
I do not understand people who write like that. Why does the fuck capitalize the first alphabet of every word?
– Jafri (@SmaackJaw) June 15, 2019
Why do some people capitalize on every word like this when they post on social media? Does anyone have the answer? Also, why does it bother me so much?
– Chris (@ CSanders_20) June 11, 2019
"Screen readers have trouble reading hashtags when they are lowercase because they do not have spaces to distinguish words. If you capitalize each letter in the hashtag, the work will be much better, "she explained.
Capitalization has really come a long way.
. (tagsToTranslate) twitter (t) texting (t) social media (t) linguistic (t) culture (t) web culture</pre></pre>