Baseball has the Yankees and the Red Sox, DC has Batman and the Joker, and the computer has Microsoft and Apple. While the two exchanged blows on everything from desktops to processors, Apple was the only one in the pair to produce laptops. This is what has happened in recent years and Microsoft is left with its competitor, and in some cases even in front of Apple, with a variety of 2-in-1 and laptops on the market.
Microsoft finally jumped into space with the first Area tablet in 2012 and never looked back. Originally, the tablet was intended to compete with the iPad, which was the best range of high-end tablets on the market. The Surface proved to be a success, offering a real alternative to Apple's iPad and MacBook.
What worked for Microsoft was a more fluid design philosophy and functionality across the board. While Apple has maintained a distinct type of separation between iPads and MacBooks, with each distinctly a tablet or laptop, Microsoft has tried to scramble this line with 2-in-1 options and flexible laptops. The best example of this is the Surface Book 2, the power 2 in 1 of the offers of Microsoft. At first glance, you get a laptop that looks like the MacBook Pro, but if you need a power tablet, turn off the screen and you now have, in a sense, an iPad Pro . If you prefer a more traditional design, the Surface laptop while retaining some features, like the responsive touch screen.
If the approach of Microsoft has a disadvantage, it is that there is always a limited choice, but great flexibility compensates for the lack of choice. And if you can offer a legitimate alternative to Apple in 2019, especially with fewer options, you will not do it.